Short (LNR@$11.41)Fed up with high wine prices? Blame the Japanese. For years they have driven up the price of decent Bordeaux and Burgundy; and financed this selfishness exclusively on the back of Toyota sales. Now the time has come for oenophiles to strike back by severely shorting the company.
On the other hand, today’s bad results were the best of the industry bunch. And that Yaris really is something. Plus who wants to get kaizened? Kaisoed maybe. But not kaizened.
So let’s pick on the Canadians at automotive parts supplier Linamar Corporation instead. What's their nation ever done for wine except copy the Austrians by using frozen grapes?Moreover, the firm was founded by a Hungarian (latent fans of all things Austrian) and is unable to count best-of-the-distressed Toyota as a customer: Linamar made its bed with the big, beer guzzling North American car makers. And those $2.3bn of sales look vulnerable.
Long (CL@$75.75)
Now, Colgate Palmolive has a long and sorry hatred of wine. They say it stains! On the back of this quite extraordinary claim was launched ‘Dyanmo’ detergent. And the latest salvo involves some incredible notion that the high acidity of wine damages tooth enamel. A naked, desperate bid to increase toothpaste sales - why don’t they just invest in and promote that syrupy Canadian Eiswein?Unfortunately, their attempt to destroy the global wine industry is working rather well.
Investor Relations links:
Friends of Canadian Eiswein
Die of a heart attack - but in clothes unstained by wine
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