If you for the first time choose sales software, then, most likely, your requirements will be simple. You can choose almost any popular CRM.
However, most simple and inexpensive CRMs automate only the simplest tasks of work of sellers: work with calls, fixing of transactions and contacts, an opportunity to plan meetings (calendar), mail, the task lists, drawing of accounts. It is simple and most widespread basic tool kit of the seller.
However in process of development of the company these opportunities will be not enough for you and it is necessary to pass to more functional Customer Relationship Management System, so, to spend time and means. It is always so!
This stage can be avoided if at once to begin work in Customer Relationship Management System with a possibility of growth. It should be the complex system for small business including CRM of a full cycle of sales: both primary, and repeated sales. It should be possible to turn on various blocks of automation of the company step by step. It is the only right choice of CRM with such opportunities for medium-sized business today.
For most the companies the main income and the main profitability are repeated sales. It is more favorable to hold regular customers, than to focus only on new buyers. Therefore besides the solution of standard tasks, CRM has to maintain functionality of repeated sales. But it is possible to organize in CRM repeated sales only if the system is connected with all chain of business process.
Correctly to choose the program which will be connected with all chain of business it is necessary to carry out small preparatory work.