According to Michael Dail, Marriott’s VP of global brand marketing, “By using the technology in the rooms, we’re bringing the experience to guests inside. It’s a property renovation”
With the introduction of new technologies, travelers anticipate your hotel to be mobile-friendly. After all, they use their devices during all the phases of travel, from dreaming, planning, booking, to finally experiencing and sharing. Many users download the hotel apps on their smartphones to make the entire process easier. However, these mobile hotel apps have their own pros and cons.
As a result, travel industries are giving a path to hotel technology trends, hoping it will bring not only customer satisfaction but happiness. We know, following trends is important to all whether you belong to an IT industry or academic. It creates a significant impact on the processes, as well as transactions.
Therefore, in this blog, we will draw your attention towards 5 hotel technology trends that will blow your mind. So, let’s proceed further without any further ado.
- Drone Photography
Most of the travelers have not been to the location before booking, and statistically speaking, won’t return. The hotels have to captivate their customers within a small window of time and increase booking probabilities. Photography is one of the influential marketing media to transport potential guests into their wishful destination. Traditionally, accommodators relied majorly on 3-D visual tours and a sequence of photos stock to coerce customers choosing them.
Drones are growing digital marketing by capturing striking, aerial pictures of travel destinations. Now, viewers are not only receiving ground-level snapshots of their desired accommodations, but also a movie-like elixir of visual perspectives. This birds-eye view is helping travel industry leaders to show their customers a perfect and exact picture of the location. Travelers are longing for a memorable experience beyond accommodations, and drone pictures bringing them one step ahead finalizing their stay.
- Alternative Payments
When I say alternative forms of payment, I mean referring to anything beyond the cash transaction or credit card, including cryptocurrencies to loyalty points. Customers always pick the convenient choice for them even if it is inconvenient for the provider. Logically, the more flexibility travel providers offer to their customers, the more business they will be able to attract.
Yes, travel industries are moving ahead and following cryptocurrency wave by implementing crypto payment gateways to fascinate digital users. Lately, Cheap-O-Air and Expedia have opened the door for cryptocurrencies, granting travelers purchase hotels, vacation packages, and flights.
Most people are unaware that cryptocurrencies have applications within travel industries beyond their monetary value and these applications stem from Blockchain technology. In the upcoming time, travel industry leaders will start building their own Blockchain to tackle current shortcomings and group into their current openings. With Blockchain, it is possible to triumph international exchange rates by instrumenting a single currency, which allows travelers to purchase their services across the globe.
- IoT: Internet of Things
Travel Industries are likely to see IoT take off in Hotel landscape, giving hotels the data needed for personalizing guest experience. They are utilizing IoT by in-room tablets, connected to multiple elements within the hotel rooms and the surrounding facilities. Now, guest can manipulate their experience as per their specific requirement by connecting smart devices to a network. This customization extends from television to room temperature control. They can control directly from a smart device, performing these changes in real-time. IoT is a win-win technology and beneficial for both customers and travel industry leaders.
- Mobile Engagement
It is certainly not a new concept. We have experienced mobile engagement steadily increasing from the beginning of smartphones. However, smartphones becoming intelligent day-by-day, hence the travel industries must run intelligent campaigns to engage their customers. Today, it is very crucial for all booking engines and desktop travel portals have a mobile counterpart. Travelers are looking for one-click payments processes and a powerful UX/UI, which encourages repeat use. Big names streamlining desktop-to-mobile services and operating multi-channel systems to accommodate average smartphone users, giving flight information, and travel reminders by mobile outreach.
- Artificial Intelligence
One of the most famous technologies to hit the travel industry is AI (Artificial Intelligence). It cuts out human capital and replaces these resources with AI. Chatbots have infiltrated customer service, which earlier needed a real-life agent. AI bots are able to organize travel plans and transferring customers to agents when the conversation supersedes their abilities.
Management, marketing, and hotel developers cannot work in silos any longer and these technologies trends are offering them multiple opportunities, solutions, and tools. By using these, they can create lifetime experiences, taking hotel industries to a successful path. What makes all these technologies wonderful is their potential to coexist and do wonder, when they used in conjunction with each other. It is up to you, which trend you want to follow for giving your customers a seamless experience.